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Plan · Find · Enrich · Reach

From cold list to first reply,in one workspace.

Someone following your rival is still comparing options. Find them and reach them by email and on LinkedIn. Do it yourself, or tell Fynn and he sets it up.

500 free credits · No credit card · Cancel anytime

New people every week
  1. Planwith Fynn
  2. Defineyour ICP
  3. Findwarm buyers
  4. Enrichevery row
  5. Reachemail and LinkedIn
  6. Repeatevery week

The data

FUNEL knows everything about who you sell to.

The details that make an opening line personal, for people, companies and local businesses.

The whole person, not just a name and a title.

Add a full profile to any row, so every opening line can be about them.

  • Work history
  • Education
  • Skills and languages
  • Recommendations
  • Who and what they follow
  • Posts and who engaged
  • Verified work email
PS

Priya Shah

VP of Sales at Helix Robotics · Boston

Example

Experience

  • HRVP of Sales · Helix Robotics2023 to now
  • LAHead of Sales · Lumen Analytics2019 to 2023

Education

MBA, Westbridge Business School

Follows

NLFCOH+26 companies

Recommendation

“Priya grew our sales team from 3 to 40 and still knew every deal.”

Jordan Avery · CEO, Helix Robotics

Recent post

We are hiring four account executives this quarter. If you love selling to ops teams, my inbox is open.

212 reactions 38 comments Pull who engaged

How it works

One line from your plan to your first reply.

Run each step yourself.

Step 1 · Plan

Start with Fynn's plan.

Add your site. Fynn names your rivals and what to run first.

  • First study is free
  • Names your rivals
  • You approve every paid step
Or use Claude, ChatGPT or Cursor
Fynn · your AI strategist
Example

We sell sales analytics to B2B SaaS teams. Our site is contoso.com

I studied contoso.com. You sell to revenue leaders at SaaS companies, and you compete with Northwind Labs and Fabrikam Cloud. Here is where I would start:

  • 1People who follow Northwind Labs or Fabrikam Cloud4,815 peopleWarmBuild
  • 2Heads of Sales at SaaS companies, 50 to 500 people12,340 peopleBuild
  • 3Sales leaders who started a new role this quarter1,120 peopleNew in roleBuild

Each build shows its price before anything runs.

Step 2 · Define

Describe your buyer once.

Save it, then build any list from it in a click.

  • Titles, industry, size, place
  • Reused on every list
  • Live count before you pull
My ICPs
Example
SL

Sales leaders, B2B SaaSPeople

Saved once, reused on any list

Title Head of Sales, VP of SalesIndustry SoftwareCompany size 51 to 500Location United States

12,340match right now

Build a list
Reused in New lists Weekly watch Fynn

Step 3 · Find

Start with warm buyers.

People who follow or engage with your rivals already care.

  • Followers of any company
  • Who engaged with posts
  • Past and present staff
Your rivals' audience
Example
  • NLFollow Northwind Labs12,400 people12,400 people
  • FCFollow Fabrikam Cloud8,900 people8,900 people
  • NLEngaged with Northwind Labs posts3,210 people3,210 people
  • NLUsed to work at Northwind Labs2,150 people2,150 people
keep only your ICP

Warm leads

Example
JAPSMC

1,284 people

Followers, engagers and former staff of a rival, kept only if they fit your ICP.

Step 4 · Enrich

Fill in the blanks.

Verified emails, history, or an AI column in your own words.

  • Emails verified first
  • Paid only when found
  • One row or ten thousand
Enriching 1,284 rows
Example
PersonCompanyWork emailWhy now · AI
JAJordan AveryLumen AnalyticsLALumen Analyticsjordan@lumen-analyt… VerifiedHiring four sales reps
PSPriya ShahHelix RoboticsHRHelix Roboticsp.shah@helixrobot… VerifiedRaised a Series B in May
MCMarcus ChenOrbit HealthOHOrbit HealthFinding…marcus@orbithealth… VerifiedWriting…Opened a Boston office
Every value shows when it was last checked

Step 5 · Reach

Email and LinkedIn, together.

From your own mailbox and account. Both stop on a reply.

  • Branches on what they did
  • Reuse any sequence
  • Replies sorted, drafts ready
One list, two channels · 1,036 people
Example

Email sequence

  1. Hi {{first_name}}Day 1, from your own mailbox
  2. If they opened itBranch on what they did
  3. Follow-upDay 3
  4. Last noteDay 7

LinkedIn sequence

  1. Connection requestWith a short personal note
  2. If they acceptWait for the yes
  3. MessageThe next day
  4. Follow-up3 days later, if no reply
Already connected? Message your LinkedIn connections directly, no request needed.
Stops at a reply
Replies · 31 this week
Interested 9Example
  • JAJordan AveryInterested Reply drafted“Yes, Thursday works. Can you send me a time?”
  • PSPriya ShahQuestion on LinkedIn“What would this cost for a team of ten?”

Step 6 · Every week

New warm leads weekly.

FUNEL checks who just started following your rivals.

  • Only new followers
  • Arrives as a sheet
  • Pause any time
Weekly watch
ActiveExample

Watching

NL Northwind LabsFC Fabrikam Cloud

For your ICP: Sales leaders, B2B SaaS

+42 new people who match, this week

Only people new since the last check, delivered as a sheet

Build your first list today.

500 free credits when you confirm your email. No card needed.

What is FUNEL?

B2B lead generation software that finds, enriches and reaches your buyers.

FUNEL (funel.to) finds verified business contacts and work emails, enriches them with AI, and runs email and LinkedIn outreach from one workspace. You use it yourself and pay by credit. It is software, not an outsourced sales agency.

Verified work emails
Credits are refunded when no email is found.
Pay as you go
Credit-based pricing. Pay-as-you-go credits never expire.
Privacy first
GDPR, UK GDPR and CCPA aware, with a signed DPA available.

About FUNEL · Pricing · Security · MCP server for AI agents

What you can do

One workspace, many ways to find your buyers.

FUNEL competitor followers: a rival company, ICP filters for title, company size, industry and location, a free estimated match count and a sample table with verified work emails

Reach the people watching your rivals

Pull a rival's followers, keep the ones that fit your ICP, add verified emails. The count is free.

Learn more
FUNEL ICP search: filters for job title, industry, company size and country, a free match count and a free sample of matching contacts

Pull contacts by ICP

Titles, industry, size and location. See a free count before you pay.

Learn more
FUNEL lead sheet with name, title and company, a verified work email column and an AI column that writes a one-line opener for each lead

Enrich any list with AI

Verified work emails plus an AI column that writes each opener.

Learn more
FUNEL outreach sequence combining a LinkedIn invite, a LinkedIn message and email follow-ups with waits and branches for accepted and not accepted

LinkedIn and email in one sequence

Automate invites, messages and email follow-ups from the same list.

Learn more

All use cases · By industry · B2B lead generation guide

Compare FUNEL with

  • Apollo logoApollo
  • ZoomInfo logoZoomInfo
  • Lusha logoLusha
  • Cognism logoCognism
  • Seamless.AI logoSeamless.AI
  • Clay logoClay
  • HeyReach logoHeyReach
  • Instantly logoInstantly
  • Smartlead logoSmartlead
  • lemlist logolemlist
  • Hunter logoHunter
  • Wiza logoWiza
  • Snov.io logoSnov.io

See all comparisons

Images show illustrative examples with fictional sample data. Logos belong to their owners and identify the tools compared.

How it compares

Why FUNEL? Find, enrich and reach in one workspace.

Find, enrich and reach in one workspace, with pay-as-you-go credits.

FUNELApollo.ioClay

Contact & email discovery

Company discovery

Built-in email sequences

Built-in automated LinkedIn invites & messages

Paid usage without a monthly subscription

Contact data source

Live fresh pulls + poolB2B databaseExternal providers
FeatureFUNELApollo.ioClay
Contact & email discovery
Company discovery
Built-in email sequences
Built-in automated LinkedIn invites & messages
Paid usage without a monthly subscription
Contact data sourceLive fresh pulls + poolB2B databaseExternal providers

Built in / available Not built in / unavailable

A scoped campaign cost example

About one-third of the cost

3.25× lower estimated usage cost for this campaign: FUNEL versus Apollo + HeyReach with three LinkedIn senders.

FUNEL

$103.50

Modeled consumption · 23,001 credits at the base rate

Apollo logoApollo Professional + HeyReach logoHeyReach Growth

$336/month

$99 + 3 LinkedIn senders × $79

Campaign scope, purchase cost and sources

1,000 fresh profiles; 500 successful email finds; up to three emails per found contact (1,500 sends, stopping on reply); 1,000 LinkedIn invites over four weeks, using three existing sender accounts on each side.

FUNEL estimate: 1,000 profiles × 5 credits + 500 successful email enrichments × up to 9 credits + 1,500 email sends × 1 credit + 1,000 invites × 12 credits + 1 quote credit = 23,001 credits. Base conversion: $2.25 per 500 credits. Email-find yield is assumed, not measured.

Consumption is different from an upfront purchase. A 35,000-credit pay-as-you-go pack costs $137.20 and leaves 11,999 credits after this scenario. That purchase is 2.45× lower than $336; the 3.25× figure applies to modeled consumption.

Desk research checked October 5, 2026, not a live paid benchmark. Subscription plans can cover multiple campaigns within their allowances. Plan choices, utilization, data coverage and actual sender limits change the comparison. No equal-results claim is made.

Excludes taxes, domains and mailboxes, acquiring sender accounts, optional cloud connections, AI copy/replies, website research, company enrichment and LinkedIn follow-ups. Actual sender limits may extend the run into another billing month.

Sources: Apollo pricing · HeyReach pricing · FUNEL pricing and action prices. Apollo Professional’s $99 price was listed in its pricing-page structured data; HeyReach Growth was $79 per sender/month. Verify current prices before buying.

Sources and notes

Reviewed October 5, 2026. FUNEL fresh pulls collect profiles live when the search runs; pool records are stored data. Email availability and feature access vary.

Apollo maintains a database and refreshes records as new signals arrive. Clay combines external providers; cost depends on the providers and workflow you choose.

Sources: Apollo data · Clay · Clay integrations · Apollo sequences · Clay LinkedIn integration

Ticks indicate built-in capabilities. Crosses indicate no built-in capability for that row: Apollo supports manual LinkedIn tasks; Clay connects to tools such as HeyReach for LinkedIn automation. Free tiers are excluded from the paid-usage row. The price example compares a specific campaign, not every plan or provider.

Pricing

Start free. Pay only for what you use.

500 free credits, no card. After that, from $2.25 per 500, or less on a plan.

See plans and estimate a campaign
  • A contact from the data poolfrom 1 credit
  • A work email, only when one is found5 credits
  • An email sent from your mailbox1 credit

FAQ

Questions, answered.

Can’t find what you need? Talk to a human

FUNEL (funel.to) is self-serve B2B lead generation and sales-intelligence software. You use it yourself to find verified business contacts and work emails, enrich them with AI, and run email and LinkedIn outreach from one workspace, paying by credit. It is software, not an outsourced sales agency or consultancy.

B2B lead generation software helps a sales team find the right people and companies, get their contact details, and start conversations. FUNEL covers the whole path in one workspace: search by ideal customer profile, enrich each record with verified emails and AI columns, then send multi-step email campaigns and automated LinkedIn invites and messages.

FUNEL is credit-based, so you pay for what you use rather than for seats. Credits start from about $2.25 per 500, with yearly (about 15% off), monthly (about 11% off) and pay-as-you-go options, and pay-as-you-go credits never expire. A contact from the pool is about 1 credit for a common profile and up to about 6 for a rare one, and a fully email-verified lead is about 8 credits on a typical list. New accounts start with free credits and no credit card.

FUNEL builds verified contact and company records from publicly available business information and merges duplicates into one clean, canonical record. You get the person, the company they work at, and (where available) a verified work email, or whole companies and local businesses. We don't buy lists from data brokers.

Records are re-verified when you export, not just at upload time. Email deliverability is checked against live SMTP signals, phone numbers are confidence-scored, and employer + title fields are refreshed continuously, each with a freshness date so you can see how current a value is.

FUNEL is GDPR-compliant by design and CCPA-aligned. All data is encrypted in transit (TLS) and at rest (AES-256), access is restricted on a least-privilege basis, and we honor right-to-be-forgotten requests promptly. Enterprise plans include SSO, custom data residency, and a signed DPA.

Yes, and no card is needed to sign up. Every new account starts with 500 free credits, which you can spend on whatever you like: real searches, enriching records, sending a campaign. Buy more only when you run out.

Yes. You can cancel a subscription at any time from your account settings. Monthly plans are billed every month and yearly plans once a year. After you cancel you keep access until the end of the period you have paid for, and renewal stops. Subscription fees already paid are not pro-rated or refunded, except where the law requires. Unused subscription credits are removed when you cancel, while credits you bought once with pay-as-you-go are yours to keep and never expire. See the refund terms on the pricing page.

Apollo offers contact and company data, AI and email sequences. Clay offers table workflows, enrichment and native email sending. ZoomInfo offers B2B intelligence and sales engagement through Engage. FUNEL combines audience selection, a spreadsheet workspace, enrichment and email + LinkedIn outreach, with usage-based pricing. Compare the workflow, data coverage and plan limits that fit your business; capabilities overlap and access varies by product and plan.

Your next customersare already in here.

Find them, learn what matters about them and reach out, all from one place.

500 free credits · No credit card

TLS + AES-256 encryptedGDPR alignedCCPA alignedSigned DPA on request

Stay in the loop

Lead-gen playbooks & product updates, straight to your inbox.

FUNEL

The all-in-one lead generation platform for modern businesses.

Siu Offices, 4-6 Greatorex Street, London, United Kingdom, E1 5NF

+44 7882740001

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