The categories of cookies FUNEL uses
FUNEL uses three categories of cookies: strictly necessary cookies (authentication, session, and security), functional or preference cookies (your saved settings, such as theme), and analytics cookies (aggregate product-usage measurement to improve the service). We do not use advertising or cross-site tracking cookies.
Strictly necessary (authentication, session, security)
These keep the service working and secure. They sign you in and keep you signed in across pages, maintain your workspace session, protect against cross-site request forgery and other abuse, and balance load. The service cannot function without them, so they are set whenever you use FUNEL and are not subject to consent.
Functional / preference
These remember choices you make so the product behaves the way you left it — for example your theme (light or dark), interface and layout preferences, saved table or filter settings, and your language or region. If you decline these, the product still works, but it may not remember your preferences between visits.
Analytics
These help us understand how FUNEL is used in aggregate — which features are opened, where users encounter friction, and whether changes improve the experience. We use this to fix problems and prioritize improvements. Analytics data is used at an aggregate, product-level scale; it is not used to target advertising to you.
What we do not do with cookies
FUNEL does not use cookies to sell your data or to run third-party advertising networks. We do not place advertising cookies, we do not participate in cross-site ad-targeting or real-time bidding, and we do not share cookie identifiers with advertisers or data brokers for marketing purposes.
- No advertising or retargeting cookies, and no cross-site behavioral ad networks.
- No selling of personal information for money — including any identifiers set by cookies.
- No building of advertising profiles about you from your browsing.
- Analytics are used to improve the product, not to monetize your attention.
How long cookies last
Cookies last for one of two general durations. Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain for a set period — typically from a few days up to about a year — so we can remember you and your preferences across visits, after which they expire or are renewed.
- Session cookies: live only for your current browsing session and are removed when the browser closes. Most strictly necessary session and security cookies are of this type.
- Persistent cookies: remain for a defined period, generally ranging from a few days to roughly twelve months, and are used mainly for preferences and aggregate analytics.
- You can delete either type at any time through your browser, regardless of its scheduled expiry.
Exact lifetimes vary by cookie and by provider, and we keep them no longer than needed for the purpose described. A current list of the specific cookies we set, with their purposes and retention, is available on request from privacy@funel.to.
How to control cookies
You can control cookies through your browser settings and, where offered, through in-product controls. Browsers let you block or delete cookies and clear stored data; FUNEL also surfaces preference choices in the product. Blocking strictly necessary cookies, however, will break core functionality such as signing in.
Browser settings
Every major browser lets you view, block, and delete cookies, restrict third-party cookies, or clear all site data. Look in your browser's privacy or security settings. You can also use private or incognito windows, which discard most cookies when closed. These controls apply across all the sites you visit, not just FUNEL.
In-product controls
Where we offer a cookie or privacy preferences control in the product or on our website, you can use it to accept or decline non-essential (functional and analytics) cookies. Your choice is remembered and you can change it at any time. Strictly necessary cookies cannot be switched off, because the service depends on them.
What happens if you disable necessary cookies
If you block strictly necessary cookies, FUNEL will not work correctly — you may be unable to sign in, stay signed in, or use secured features, and some pages may fail to load. Disabling functional or analytics cookies is safe: the product still works, but it may not remember your preferences, and we lose some of the aggregate signal we use to improve it.
Consent (where required)
Where the law requires it — for example in the EU and UK — we ask for your consent before setting non-essential cookies (functional and analytics). Strictly necessary cookies do not require consent because they are needed to deliver the service you requested. You can withdraw consent at any time without affecting prior lawful use.
- In regions that require prior consent, non-essential cookies are not set until you agree, and declining is as easy as accepting.
- You can change or withdraw your choice at any time through our cookie or privacy preferences control, or by clearing cookies in your browser.
- Strictly necessary cookies are set on the basis of legitimate, essential operation of the service and are not gated behind a consent prompt.
We keep our consent mechanism straightforward and do not rely on dark patterns. For California and other US privacy frameworks, note that FUNEL does not sell personal information for money and does not use cookies for cross-context behavioral advertising.
Service providers that may set cookies
A small number of trusted service providers may set cookies on our behalf to operate the service. We identify them by category only — such as our cloud hosting provider, payment processor, and analytics provider — and we use them strictly to run, secure, and improve FUNEL, never for advertising.
- Cloud hosting provider — serving the application reliably and securely.
- Payment processor — completing and securing transactions, including fraud prevention.
- Analytics provider — aggregate, product-level usage measurement to improve the service.
These providers act as our processors under contract and are bound to use the data only as we instruct. A current list of the specific providers is available on request from privacy@funel.to.
How cookie data is protected
Data associated with cookies is protected with the same controls as the rest of FUNEL: encrypted in transit with TLS and at rest with AES-256, and designed to be GDPR-compliant and CCPA-aligned. We retain cookie data only as long as needed for the purpose described.
Our handling of cookies is part of our broader privacy commitments. For B2B contact records we process about third parties, our lawful basis is legitimate interest with a clear right to object and opt out. We honor right-to-be-forgotten requests promptly — generally within about 30 days — and notify of any security incident without undue delay. A signed Data Processing Addendum is available for customers on request.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our practices, or the law. When we make material changes, we will update the effective date below and, where appropriate, provide a more prominent notice or ask for renewed consent.
We encourage you to review this page periodically. Continuing to use FUNEL after an update means you accept the revised policy, except where your fresh consent is required and obtained.
Contact us
If you have questions about this Cookie Policy, want the current list of cookies or service providers we use, or wish to exercise your privacy rights, contact us at privacy@funel.to. We aim to respond promptly and to resolve cookie and privacy requests without undue delay.
- Email: privacy@funel.to
- Website: https://funel.to
- Effective date: June 17, 2026
This Cookie Policy is governed by the laws of the jurisdiction in which FUNEL is established.