A ZoomInfo alternative with published, pay-as-you-go pricing
FUNEL is a B2B sales-intelligence workspace that finds verified contacts, enriches them with AI and runs email and LinkedIn outreach. Unlike a sales-led enterprise platform, FUNEL publishes its credit pricing, lets you start free with bonus credits, and lets you pay as you go without a seat contract.
Who each tool fits
ZoomInfo
ZoomInfo is an established enterprise platform with deep US coverage, suited to larger teams that want a sales-led relationship and are comfortable with annual commitments.
FUNEL
FUNEL fits startups, agencies, recruiters and lean sales teams that want to see pricing up front, test with real searches, and scale spend with usage.
FUNEL vs ZoomInfo
Reviewed October 5, 2026.
| Feature | FUNEL | ZoomInfo |
|---|---|---|
| Contact and company discovery | Yes | Yes |
| Published pricing | Yes, on funel.to/pricing | Sales-led; request a quote |
| Start free without a card | Yes, bonus credits | Confirm with ZoomInfo |
| Pay-as-you-go credits that never expire | Yes | Confirm with ZoomInfo |
| Built-in email outreach | Yes | Confirm with ZoomInfo |
| Built-in automated LinkedIn invites and messages | Yes | Confirm with ZoomInfo |
This is a desk-research summary of public information, not a live paid benchmark. Features, plans and prices change, and no equal-results claim is made. Verify current details with each vendor. Sources: ZoomInfo pricing.
Why teams choose FUNEL
Know the price before you talk to anyone
Credit costs per action are published, so you can model a campaign yourself.
No seat contract to start
Start free with bonus credits, then buy credits monthly, yearly or pay-as-you-go.
Discovery and outreach together
Find contacts, enrich them with AI and send email and LinkedIn outreach without leaving the workspace.
Frequently asked questions
- What is a cheaper alternative to ZoomInfo?
- FUNEL is built for teams that want published, credit-based pricing instead of a sales-led contract. You can start free with bonus credits and pay only for the searches, enrichments and outreach you run.
- Can FUNEL replace ZoomInfo?
- For many small and mid-size teams, yes: FUNEL finds verified contacts and companies, enriches them with AI and runs outreach. Enterprise teams that rely on ZoomInfo-specific datasets should test FUNEL on their own target list first.
- How does FUNEL pricing work?
- FUNEL is credit-based. You buy credits yearly (about 15% off), monthly (about 11% off) or pay-as-you-go, and pay-as-you-go credits never expire. Pricing starts from about $2.25 per 500 credits, with roughly 1 credit per basic contact and about 8 credits per fully email-verified lead. New accounts get bonus credits with no credit card required.